Ce cours apparaît dans les formations suivantes :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Pré requis

There is no prerequisite for this course except a strong interest in the subject. Prior knowledge in economics is helpful but is not necessary

Objectifs du cours

At the end of the cours, the student should be able to:
• Set the boundaries of the firm and its activities
• Evaluate firm strategies for expanding the size or breadth of the firm
• Perform an industry analysis
• Assess and create a firm’s strategic position for competitive advantage

Contenu du cours

This course explores challenging business problems facing managers and develops a set of analytical tools used to make strategic decisions based on economic principles. These tools are applied to analyze the determinants of a firm’s boundaries, the interaction between the firm’s internal organization and its external environment, the make-or-buy decision, the competitive structure of an industry, and the firm’s position within the industry. It enables managers to place their organizations with competitive advantage and to perform better than their competitors

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Coaching
• E-learning
• Interactive class

Évaluation

Course grade will be based on the quality and frequency of student's class participation, quizzes, and a final exam. Quizzes consist of multiple-choice questions as well as short-answer questions. The final exam will be comprehensive

Bibliographie

• Besanko, D.; Dranove, D.; Shanley, M.; and Schaefer, S. (2013) Economics of Strategy (6th edition), John Wiley & Sons, Inc. [Note: Chapters from the class book will be posted on the school intranet about one week before the first class -

Ressources internet

• IESEG Online

  Chapters from the class book will be posted on the school intranet about one week before the first class.