FORMATIONS |
Fiche détaillée d'un cours
MANAGING THE NET 2 : HOW TO CREATE ON-LINE BUSINESS | |||
2018-2019 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 1819-IÉSEG-M1S1S2-MIS-MA-EI49UE | MANAGEMENT OF INFORMATION SYSTEMS |
Niveau | Année de formation | Période | Langue d'enseignement |
---|---|---|---|
Master | 1 | S1S2 | FrEnglish |
Professeur(s) responsable(s) | F.BOLICI |
---|---|
Intervenant(s) | Francesco BOLICI |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS
Pré requis
- To have a strong interest/passion in discovering how an idea can become a real company.
- To have attended and successfully passed the course “Managing the Net 1: Understanding Online Business ”.
Objectifs du cours
At the end of the course, the student should be able to:
- identify the key elements for planning their own on-line business [what are the critical factors I've to take into consideration when starting my own online business?];
- compare their problems with those already solved by previous online start-uppers [what are some successful example of online business? What can I learn from those experiences and apply to my own business idea?];
- define what are the competencies that they have to develop or to acquire in order to increase the chances of success of their own online business [what should I know before starting my own online business? Where can I find the missing competencies?];
- know a set of tools that can be useful in starting their own online business [which tool should I choose? How can I measure my business success? What are the state of the art solutions that I should try to embed in my business idea?].
Contenu du cours
This course provides real world, hands-on learning on what it is like to actually start an online company. Through in class exercise, the student will be planning his/her online business, virtually taking into consideration customers, partners, competitors, as s/he encounters the chaos and uncertainty of how an online startup actually works. Student will face issues on how to build and work with a start-up team. Even if the course is not focused on building a website or developing a mobile app, guidance and advice will be provided to those teams willing to build a basic prototype of their business idea.
At the end of the week each team will present is own online business proposal to a potential business angel.
Modalités d'enseignement
Organisation du cours
Type | Nombre d'heures | Remarques | |
---|---|---|---|
Independent work | |||
Reference manual 's readings | 2,00 | ||
Research | 2,00 | ||
Independent study | |||
Estimated personal workload | 4,00 | ||
Group Project | 12,00 | ||
Face to face | |||
Interactive class | 16,00 | This class is primarily team-based. Working and studying will be done in teams. Projects are treated as real start-ups, so the workload could be intense | |
Charge de travail globale de l'étudiant | 36,00 |
Méthodes pédagogiques
- Interactive class
- Presentation
- Project work
Évaluation
This II module of Managing the Net, is primarily team-based. Working and studying will be done in teams. Projects are treated as real start-ups, so the workload could be intense. Individual attendance and contributions will be also evaluated through continuous assessment and a transparent system of contribution to the team-work.
Type de Contrôle | Durée | Nombre | Pondération |
---|---|---|---|
Others | |||
Individual Project | 12,00 | 1 | 70,00 |
Continuous assessment | |||
Participation | 16,00 | 1 | 30,00 |
TOTAL | 100,00 |
Bibliographie
- A set of articles will be posted on the course website (www.francescobolici.com) around two weeks before the beginning of the course -
Ressources internet
* Informations non contractuelles et pouvant être soumises à modification