FORMATIONS |
Fiche détaillée d'un cours
SOCIAL MEDIA MARKETING | |||
2018-2019 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 1819-IÉSEG-M1S2-MKT-MA-EI50UE | MARKETING |
Niveau | Année de formation | Période | Langue d'enseignement |
---|---|---|---|
Master | 1 | S2 | FrEnglish |
Professeur(s) responsable(s) | C.COURSARIS |
---|---|
Intervenant(s) | Constantinos COURSARIS |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS
Pré requis
No prior knowledge is required, but the following skills are critical in the successful completion of the course:
- Critical thinking
- High work ethic
- Ability to pursue independent work
- Time management
- Prepared and punctual class attendance
- Professional conduct during class sessions
Objectifs du cours
At the end of the course the student should be able to :
1. Understand the social media marketing landscape
2. Have broad comprehension on its impact on traditional marketing strategy and integrate from various funnctions
3. Be analytical and knowing how to create, place, and manage ads on social networks and search engines
4. Produce basic e-mail ads
5. Develop, manage, and effectively communicate a social media marketing campaign
6. Understand how it would integrate into an overarching integrated marketing communication that aims to promote brand/company awareness
7. Understand the underlying theories on which marketing campaigns can be effectively created and delivered
Contenu du cours
This course will afford you the opportunity to learn the new media that are transforming the business landscape. You will walk away having used digital media tools, gained an understanding of their respective strengths, and the synergistic effect from an integrated marketing communication that leverages the wide array of available tools, including: social networks, microblogs, and more. You will work directly with vehicles such as Facebook, Twitter, LinkedIn and others. Furthermore, you will create social network and and email advertisements. In doing so, you will learn to define objectives, set targets, and measure their impact through for pay or free services, including Google Analytics, Google Alerts, various Twitter third-party apps, and more.
Modalités d'enseignement
Organisation du cours
Type | Nombre d'heures | Remarques | |
---|---|---|---|
Independent work | |||
E-Learning | 2,00 | ||
Face to face | |||
lecture | 4,00 | ||
Interactive class | 12,00 | ||
Independent study | |||
Individual Project | 14,00 | ||
Charge de travail globale de l'étudiant | 32,00 |
Méthodes pédagogiques
- E-learning
- Interactive class
- Project work
- Seminar
- Tutorial
Évaluation
Attendance and Participation; project; final exam
Type de Contrôle | Durée | Nombre | Pondération |
---|---|---|---|
Continuous assessment | |||
Participation | 0,00 | 0 | 20,00 |
Others | |||
Individual Project | 0,00 | 1 | 50,00 |
Final Exam | |||
Written exam | 2,00 | 1 | 30,00 |
TOTAL | 100,00 |
Bibliographie
- • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, by Shama Kabani (Author), Chris Brogan (Foreword), BenBella Books (April 6, 2010), ISBN-10: 1935251732 ISBN-13: 978-1935251736 -
- Social Media 101: Tactics and Tips to Develop Your Business Online, by Chris Brogan, Wiley (February 22, 2010), ISBN-10: 0470563419 ISBN-13: 978-0470563410 -
- Social Media Marketing All-in-One For Dummies, by Jan Zimmerman & Doug Shalin, For Dummies (Sep. 21, 2010); ISBN-10: 0470584688 ISBN-13: 978-0470584682 -
Ressources internet
- Closed Group on Facebook.com
To be shared with enrolled students
* Informations non contractuelles et pouvant être soumises à modification