Ce cours apparaît dans les formations suivantes :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Pré requis

There are no formal pre-requisites, but students are expected to have had at least one course in corporate strategy or entrepreneurship.

Objectifs du cours

At the end of the course, the student should be able to:

Participate effectively in the development of a business strategy focused on innovation
Innovate and set up creative, soially responsible solutions in an organization
Analyze and solve complex problems with the appropriate methodology
Demonstrate an intercultural open mindset and work efficiently in an international professional environment
Work with rigor, precision and are well organized in a multi-cultural environment
Assess and synthesize information from various sources and about different fields.

Contenu du cours

1. Data collection for ideation
2. Ideation stage 1: Imagining futures
3. Ideation stage 2: Imagining strategies
4. Ideation stage 3: Imagining organizations and processes
5. Ideation stage 4: Imagining business models
6. Effective presentation of a new business

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Coaching
• Presentation
• Project work

Évaluation

The course will be evaluated by a final group assignment and by a final individual assignment.

Bibliographie

• Hippel, von, E. (1987). The sources of innovation. New York: Oxford University Press. -