Ce cours apparaît dans les formations suivantes :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
• IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Pré requis

Students will have followed basic strategy and organizational behaviour courses, at IESEG or elsewhere

Objectifs du cours

At the end of the course, the student should be able to :
* Understand the relevance of vision and identity for organizations
* Understand their impacts their in terms of strategy and strategic change
* Know the main actions to be taken, in term of planning and communication, when an organization needs to establish or redefine its vision

Contenu du cours

* Understanding what vision is - the theoretical side
* Cases of identity redefinitions - the practical side
* The role of leaders in maintaining, communicating and enforcing vision
* How to plan for a vision redefinition

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Interactive class
• Presentation
• Project work

Évaluation

The course requires constant in class perticipation. Assessment will be based on a written final exam to test the understanding of theory, and of a written assignment more oriented toward practice.

Bibliographie

• A number of articles and case studies will be communicated in the first session and will be available on ieseg on line -