FORMATIONS |
Fiche détaillée d'un cours
 | BUSINESS MODELS INNOVATION | ||
2018-2019 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 1819-IÉSEG-M1S2-STR-MA-FI01UE | STRATEGY MANAGEMENT | |
| Niveau | Année de formation | Période | Langue d'enseignement |
|---|---|---|---|
| Master | 1 | S2 | FrEnglish |
| Professeur(s) responsable(s) | T.RATINHO |
|---|---|
| Intervenant(s) | Tiago Ratinho |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
Pré requis
No pre-requisites
Objectifs du cours
At the end of the course the student should be able to :
1. Explain the importance of business models in firm's performance
2. Understand the interplay between business models and firm's strategy
3. Apply business modelling tools to the retail industry and digital technologies
4. Evaluate critically existing innovative business models
5. Create a viable innovative business model
Contenu du cours
Business model innovation is the driver for value creation. This course will cover business model innovation with a practical approach and a focus on the retail industry. Through a series of case analyses, class discussions, and group exercises the course offers the students the opportunity to develop an appreciation of how business models are intertwined with firm's strategy and innovation.
Modalités d'enseignement
Organisation du cours
| Type | Nombre d'heures | Remarques | |
|---|---|---|---|
| Independent study | |||
| Estimated personal workload | 6,00 | ||
| Group Project | 10,00 | ||
| Individual Project | 10,00 | ||
| Independent work | |||
| Research | 8,00 | ||
| Face to face | |||
| Interactive class | 16,00 | ||
| Charge de travail globale de l'étudiant | 50,00 | ||
Méthodes pédagogiques
- Case study
- Interactive class
- Presentation
- Project work
- Research
Évaluation
| Type de Contrôle | Durée | Nombre | Pondération |
|---|---|---|---|
| Continuous assessment | |||
| Oral presentation | 0,00 | 0 | 20,00 |
| Participation | 0,00 | 0 | 30,00 |
| Others | |||
| Written Report | 0,00 | 0 | 20,00 |
| Group Project | 0,00 | 0 | 30,00 |
| TOTAL | 100,00 | ||
Bibliographie
- Osterwalder & Pigneur (2010) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers -
Ressources internet
* Informations non contractuelles et pouvant être soumises à modification
