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BACHELOR BUSINESS GAME

2018-2019

FrIESEG School of Management ( IÉSEG )

Code Cours :

1819-IÉSEG-BA3S2-STR-B3-CE06UE

STRATEGY MANAGEMENT


Niveau Année de formation Période Langue d'enseignement 
Bachelor3S2FrEnglish
Professeur(s) responsable(s)A.BELDI
Intervenant(s)Adel Beldi Hélène Stéfanuityn Antoine Vigneron Johannes Clayes Ingrid Richard Hassan El Asraoui Thi Thanh Huong TRAN , Elodie Garlot-Flaguieres Nermin Accou-Kassib Albane Tarnaud Bryant HUDSON Pascal Etzol Johan Maes John Hegarty


Pré requis

Financial accounting
Fundamentals of marketing

Objectifs du cours

- Develop a holistic view of business operations including, marketing, sales, human resources, capacity management, investments, and service quality.
- Develop the understanding and command of business fundamentals and market-driven decision-making practices in a services environment.
- Enhance fact-based analytical decision-making and educate the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
- Give students practical experiences in team-work, problem solving and excite competitive spirits in a dynamically evolving marketplace.

Contenu du cours

Cesim Simfirm simulation is designed to give students practical experience in managing various aspects of a company producing medecines.
The teams’ goal is to manage the operating, market, and financial performance of the company in a competitive market with two production areas and three markets areas.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Group Project6,00  
Estimated personal workload12,00  
Independent work
E-Learning14,00  
Face to face
Interactive class16,00  
Charge de travail globale de l'étudiant48,00  

Méthodes pédagogiques

  • Coaching
  • E-learning
  • Presentation
  • Project work


Évaluation

The assessment will comprise in class participation, a group presentation and the financial performance of the team at the end of the game.

Type de ContrôleDuréeNombrePondération
Continuous assessment
QCM0,00010,00
Oral presentation0,33120,00
Others
Written Report0,00020,00
Group Project0,00150,00
TOTAL     100,00

Bibliographie

  • All information concerning the course will be published on the course website (www.ieseg-online.com). -

  • All reading materials are available on the website of the Editor -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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