Ce cours apparaît dans les formations suivantes :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Pré requis

Students should have at succesfully passed undergraduate economics and marketing course in order to understand basic economic and marketing concepts. Notions of geopolitics are required as well as exposure to international news.

Objectifs du cours

Globalization and digitalization on the economy are leaving compagnies with no choice: they must go international. Large corporations integrated this strategic priority. Still, large number of entrepreneurs are still not comfortable making this strategic move: how and where to sell products or services abroad?

This course is dedicated to explore the challenges for going international, the strategies and tools to be implemented to start exporting and then gain additional territories and market shares through channeled partners.

Contenu du cours

Course is following a chronologic logic:

1- Going International: What are the export new comers challenges to be addressed

2- International Business development stategic plan construction

3- Identification of channeled partners

4- Building a B to B partnership abroad

5- Ending a partneship: from channeled sales to local implantation

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Interactive class
• Presentation
• Research

Évaluation

Ressources internet

• World Economic Forum

• Euler Hermes