FORMATIONS |
Fiche détaillée d'un cours
 | HOW TO SET UP AN ONLINE BUSINESS | ||
2018-2019 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 1819-IÉSEG-M1S2-ENT-MA-EI35UE | ENTREPRENEURSHIP | |
| Niveau | Année de formation | Période | Langue d'enseignement |
|---|---|---|---|
| Master | 1 | S2 | FrEnglish |
| Professeur(s) responsable(s) | G.MOURMANT |
|---|---|
| Intervenant(s) | G.MOURMANT |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS
Pré requis
An idea formalized as a draft of a business model (lighter than a business plan) that the student wants to implement. The business model canvas will be applied to that idea.
Objectifs du cours
At the end of the course, the student should be able to:
Understand the online economy from a high-level perspective (economics, main actors, business models)
Design an online business (industry, products, business model)
Master or have a good understanding of the specific skills required to set-up an online business (A/B Testing, digital marketing, ethics)
Have a practical experience of implementing an online business
Understand the ethics of using cognitive biases
Contenu du cours
The theories and concepts will be applied practically for building your online business.
Below are the main themes, but the order will be different during the course, as we will mix theory and practice
High-level perspective
- Economics of online businesses, case study of Google, and the future of internet (e.g. AI)
- Different online start-ups strategies and theories supporting them
- Business models of emerging new companies (e.g. industry 4.0) and already established online companies (google, amazon, facebook, apple, etc.)
Designing your online business
- Knowledge of your industry and of your customers
- Business model canvas as a template
- Establishing a cash-flow business model
Introduction to specific skills necessary to implement an online business
- A/B testing
- Web-marketing social media, emailing and SEO
- Ethics of using cognitive biases in your online business
Modalités d'enseignement
Organisation du cours
| Type | Nombre d'heures | Remarques | |
|---|---|---|---|
| Independent study | |||
| Group Project | 10,00 | ||
| Face to face | |||
| lecture | 16,00 | ||
| Charge de travail globale de l'étudiant | 26,00 | ||
Méthodes pédagogiques
- Presentation
- Project work
- Research
Évaluation
Group presentation in class
Creation of an online business
| Type de Contrôle | Durée | Nombre | Pondération |
|---|---|---|---|
| Continuous assessment | |||
| Oral presentation | 0,00 | 1 | 30,00 |
| Others | |||
| Group Project | 10,00 | 1 | 70,00 |
| TOTAL | 100,00 | ||
Bibliographie
- How to setup an online business, Kevin partner, 2017 -
- Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. -
Ressources internet
* Informations non contractuelles et pouvant être soumises à modification
