FORMATIONS |
Fiche détaillée d'un cours
 | MARKETING FOR A SUSTAINABLE WORLD | ||
2018-2019 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 1819-IÉSEG-M1S2-MKT-MA-EI118E | MARKETING | |
| Niveau | Année de formation | Période | Langue d'enseignement |
|---|---|---|---|
| Master | 1 | S2 | FrEnglish |
| Professeur(s) responsable(s) | T.LECLERCQ
,
Y.DEMOTTA |
|---|---|
| Intervenant(s) | Y.DEMOTTA |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS
Pré requis
None
Objectifs du cours
At the end of the course, the student should be able to:
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world
Contenu du cours
Course topics include (but not be limited to) the following themes, focusing on sustainability-driven marketing practices:
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing
Modalités d'enseignement
Organisation du cours
| Type | Nombre d'heures | Remarques | |
|---|---|---|---|
| Independent work | |||
| Reference manual 's readings | 6,00 | Reading material will be assigned for class discussions. | |
| Independent study | |||
| Individual Project | 6,00 | Students will individually write a report, which will be due one week after the last day of the course. | |
| Group Project | 8,00 | Students will work on a group project and present it in class. | |
| Face to face | |||
| Interactive class | 16,00 | This course will involve interaction in the form of class discussion and presentation. Active participation is required. | |
| Charge de travail globale de l'étudiant | 36,00 | ||
Méthodes pédagogiques
- Interactive class
- Presentation
- Project work
Évaluation
| Type de Contrôle | Durée | Nombre | Pondération |
|---|---|---|---|
| Continuous assessment | |||
| Participation | 0,00 | 0 | 20,00 |
| Others | |||
| Group Project | 0,00 | 0 | 40,00 |
| Individual Project | 0,00 | 0 | 40,00 |
| TOTAL | 100,00 | ||
Bibliographie
- There is no required textbook. -
- The recommended (not required) book is: "Sustainability Marketing: A Global Perspective" by Belz and Peattie, Wiley -
Ressources internet
* Informations non contractuelles et pouvant être soumises à modification
