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MARKET POWER, COMPETITION AND REGULATION

2018-2019

FrIESEG School of Management ( IÉSEG )

Code Cours :

1819-IÉSEG-M1S2-IBE-MA-89UE

INTERNATIONAL BUSINESS


Niveau Année de formation Période Langue d'enseignement 
Master1S2FrEnglish
Professeur(s) responsable(s)H.EL ASRAOUI , W.MIMRA
Intervenant(s)W.MIMRA


Pré requis

Basic knowledge in microeconomics, interest in strategic market analysis,
some knowledge of game theory or industrial organization is helpful but not required.

Objectifs du cours

At the end of the course, the student should be able to:
Analyze the different forms of competitive forces in markets
Understand and analyze the sources and strategic use of market power
Understand the policy framework---regulation, competition policy and antitrust---that shapes the market environment
Learn about and analyze important competition policy cases, such as European Commission vs. Google

Contenu du cours

The course has two parts: In the first part, an introduction to modern industrial economics is given in interactive lectures. In the second part, strategic market analysis is put to practice: Students analyze, write a report and present a competition policy case such as European Commission (EC) vs. Google, EC vs. Intel, the Visa/Mastercard case, etc. Many cases for many different markets (e.g. pharmaceuticals, football transmission rights, airline industry) including merger cases available.

Outline Part I: Interactive Lecture
1. Introduction to Market Analysis and Competition Policy
2. Firms, Consumers and the Market
3. Sources of Market Power: Product differentation, Advertising, Bundling, Consumer Inertia, …
4. Pricing Strategies and Market Segmentation
5. Focus Session: The Economics of Platforms and Network Goods
6. Competition Policy: Regulation and Antitrust


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Coaching2,00  
Interactive class14,00  
Independent work
Research6,00  
Independent study
Group Project28,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Coaching
  • Interactive class
  • Presentation
  • Project work


Évaluation

The assessment is based on participation in class and the oral presentation and written report (both group work) of the competition policy case.

Type de ContrôleDuréeNombrePondération
Others
Group Project0,00150,00
Continuous assessment
Oral presentation1,00135,00
Participation15,00115,00
TOTAL     100,00

Bibliographie

  • Belleflamme/Peitz (2016,2nd edition), Industrial Organization: Markets and Strategies. -

  • Links to the material for the different cases will be provided in class. -




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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