Ce cours apparaît dans les formations suivantes :
• Faculté de Gestion, Economie & Sciences - Masters - Master 1 Marketing & Responsible Cocreation - S1 - 2 ECTS

Objectifs du cours

Understand the complexity of leadership in a global context with a special reference to China & India.
Understand differing leadership styles and approaches to management of cultural diversity.
Understand the socio-cultural dimensions in the management of global companies.
Understand cross-cultural management and communications-related issues essential for leaders.
Gain sound perspectives on addressing expectations from a group of globally diverse stakeholders.
Understand the ethical and sustainability related aspects of intercultural and transnational leadership and management.

Contenu du cours

1. Global Manager: challenges and responsabilities
Traditional management models
Management definition
Mintzberg management 10 rules
Context of global management
Cultural environment - organisational environment - situational contingencies
3 matching managerial roles to local situations
Informal roles - interpersonal roles - decision roles
3 types of global managers
Expatriate - frequent flyers - virtual manager
Model for global managers
Targeted goals and objectives - contextual demands and constraints - managerial options and actions -
global management skills
2. Cultural Environment
What is culture?
The dilemna: Culture jungle
Core Cultural Dimension
The Culture Map: The future of management
Cultural complexities and contradictions - Cultural diversity and multiculturalism
Three management strategies in multicultural environment
Intercultural Meetings: 10 good practices to reduce misunderstandings
3. Organizational Environment
Inside the managerial mind: culture, cognition and action.
Secrets of cross-cultural communication
Strategic Management Cycle
Corporate mission & core values - Corporate strategies & goals - Organisation structures & processes
Centralised VS distributed stakeholder models
Stakeholders and Global Strategy
Global strategy - Strategic Management Cycle - Organizational design
Area knowledge - Product knowledge - Functional knowledge - Customer knowledge
Regional organising Models VS Global organising models
4. Communication across cultures
Interpersonal Communication - Cultural Screen on Interpersonal Communication
Language and linguistic structure - selective perception - cognitive evaluation - cultural logic

Appropriate topic for discussion - message formatting - conversational formalities
High context culture/ low context culture - Proxemics and culture
Improving cross cultural communication
5. Management VS Leadership
Leader & manager: What it means to make a difference
Counting value VS creating value
Circle of influence VS circle of power - Leading people VS managing people
Dimensions of organizational leadership - Strategic Leadership - Ethical leadership - Managerial leadership
GLOBE Cultural perspectives on leadership effectiveness
6. Cross cultural differences and management
Different levels of cross cultural differences and management
Face to face - company to company - company to customer
The different layers of culture - National, professional and corporate culture - Cultural contradictions complexities and
Four steps to hone your cross cultural skills

Modalités d'enseignement

Organisation du cours

Lecture, interactive lecture, case based learning

Méthodes pédagogiques

Évaluation

Contrôle continu : coeff. 1

Bibliographie

• Management across Cultures: Challenges and Strategies: Richard M. Steers, Carlos J. Sanchez-Runde, Luciara, Nardon, Bowe, Heather, Martin Kylie and Manns Howards (2014). Communication across Cultures. Mutual, Understanding in a Global World, 2nd ed. Cambridge University Press., Mooney, Annabelle et al (2010). Language, Society and Power. An Introduction, 3rd ed., London: Routledge, Scollon, Ron and Scollon Suzanne Wong (2001). Intercultural Communication, 2rd ed, Blackwell Publishing