Ce cours apparaît dans les formations suivantes :
• IÉSEG > MSc in Fashion Management > Semester 2 > 2,00 ECTS

Pré requis

/ Critical Thinking abilities
/ Analytical skills
/ Presentation skills
/ teamwork skills & abilities
/ Creative thinking skills

Objectifs du cours

The students will be able to understand the different jobs in the fashion system and describe their processes and linked timeplannings.
The students will be able to research and professionally present, past, contemporary and future trends in fashion and reflectively link them to social, political and economical backgrounds.
The students will be able to research and elaborate a design-id for a precise fashion target and market.
The students will be able to understand, recognise and present different aspects and strategies of contemporary creative direction in the fashion system.
The students will be able to translate the creative and visual findings into professional rangeplan for a precise target and market
Solve professional dilemmas using concepts of CSR and ethics
Propose creative solutions within an organization
Compose constructive personal feedback and guidance

Contenu du cours

- Fashion and trends
- Fashion system
- Identity and rangeplan
- Final project and one-on-one
- Final presentation

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Coaching
• Interactive class
• Presentation
• Project work
• Research

Évaluation

In this course students will work on a group project and will create their first collection taking the role of the creative director. They will research brand Identity, its market and its customer profile and trends through extensive research. Once they have exhausted all avenues of research they will present a capsule collection concept (justified by the previous research) and will develop its style, silhouette, fabric and build a collection range plan explaining through verbal and visual research, why they have made such choices.
The assessment will be composed of the process and development of the final project (during classes), the content of the final project and the presentation itself.

Bibliographie

• Fashion: From Concept to Consumer, Harlow: Pearson Prentice Hall 2008 - Frings, G.S

• ‘Fabric for Fashion – the swatch book’, London: Laurence King. (2010) - Hallett, C and Johnston A

• Fashion marketing. 3rd edition. Oxford 2009 - Easey, M.

• The Fundamentals of Fashion Design, Lausanne: AVA Publishing SA. 2006 - Sorger, R. & Udale,J.