Ce cours apparaît dans les formations suivantes :
• IÉSEG > International MBA > Semestre 2 - Advanced Module > 2,00 ECTS

Pré requis

The students should be familiar with Strategy and Strategy design, business modelling, marketing fundamentals, organization and organizational design, innovation management and change management

Objectifs du cours

3.A . Breakdown complex organizational problems using the appropriate methodology-----leveraging on the analytical tools and methodologies proposed during the course
3.B. Propose creative solutions within an organization ------ by leveraging on business model design, innovation management techniques, digital transition tools and change management approaches
3.C. Organize change management processes --- and how to implement and manage an innovation strategy and execution model
6.B. Synthesize multifaceted information from various sources across different functional fields --- by exploiting digital approaches and technologies
6.C Integrate different skills and management disciplines in support of interdisciplinary responsibilities --
7. Apply innovative Marketing Techniques to service business, mostly based on digital technologies and innovative approaches.
8. Become knowledgeable and able to apply concept and tools of service segmentation, service marketing, design of service solutions

Contenu du cours

The Course is logically divided into 12 building blocks:

Economic Trends and their Impacts on Business– Strategy and Business Models – Value and Value Creation, Value Selling - Innovation and Value Creation - How to manage Innovation in Business - The essence and Scope of Consultancy - Performance Management - How to Build, Run and Manage a Consulting Business – Internationalization – Business Partner Network Management – Economics, Metrics and KPI of a Consulting Business

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Coaching
• E-learning
• Presentation
• Research
• Tutorial

Évaluation

Class participation
Final examination
Group project
Presentation
Individual assignment

Bibliographie

• Smart Simplicit, BCG 2015 - Y. Morieux - P. Tollman (2015)

• Your Strategy Needs a Strategy - How to Choose and Execute the Right Approach, BCG (2015) - M. Reeves, K. Haanaes, J. Sinha (2015)

• The Go-Kart Organization, Franco Angeli Milano 2019 - G.Camisa, A. Giangreco

• The Agility Factor, 2014 - C.G. Worley, T- Williams and E.E. Lawler III