Ce cours apparaît dans les formations suivantes :
• IÉSEG > MSc in Fashion Management > Semester 2 > 2,00 ECTS

Pré requis

This course assumes a general understanding of management and organizations

Objectifs du cours

3.A Breakdown complex organizational problems using the appropriate methodology
5.B Construct expert knowledge from cutting-edge information
7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
7.D Be a reference point for expertise-related questions and ambiguities
2.C Generate Sustainable Solutions for Organizations
3.B Propose creative IT-based solutions with an organization
3.C Organize IT-driven change management processes

Understand how to create and sustain a competitive advantage from digitalization
Manage the disruptive effects of IT both at the individual and organizational levels
Communicate more effectively between business and IT
Develop an understanding about high-potential IT innovations: e.g. big data, open innovation
Successfully partecipate in IT projects

Contenu du cours

The course will focus on creating the basis for the students to understand how to create and sustain a competitive advantage from digitalization by manipulating the key drivers of such advantage in the specific context of the fashion industry. In particular the course will focus on the new challenges that are brought about by digitalization in fashion contexts. These include the latest trends in technology and how these trends are giving to organizations the possibility to completely digitize their business processes, their producs, and their business models. The course will provide also a critical view on the digital innovation trend allowing the students to understand and discuss the disruptive effects of IT both at the individual and organizational levels. The course will do so by providing the students with the unchanging tools of IT management: IT project management tools and IT driven change tools.

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Interactive class
• Tutorial

Évaluation

the assesment will be based on 3 elements: a simulation during the course, the evaluation of the student's active partecipation in the class discussions and a concluding group project

Bibliographie

• Basic book: Strategic Management of Information Systems 5th Edition International Student Version Edition by Keri E. Pearlson (Author), Carol S. Saunders (Author) -

• Suggested - Non mandatory book: Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press -

• Suggested - Non mandatory book: Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company -

• Cases and simulations will be communicated in class -