Ce cours apparaît dans les formations suivantes :
• IÉSEG > MSc in Fashion Management > Semester 2 > 2,00 ECTS

Objectifs du cours

At the end of the course, the student should be able to:
Primary objectives of the course are:
- Understanding Fashion shows in terms of communication and strategy for luxury brands
- Identify the structure of fashion shows around the world
- Develop a working knowledge on backstage industry
- Develop an understanding of the different actors involved in the process
- Link theories and fashion practices in order to understand the issues of today’s fashions shows
- Successfully collaborate within a intercultural team
- Make effectual organizational decisions
- Propose creative solutions within an organization

Contenu du cours

This class introduces students to the hidden part of the fashion shows: the backstage.
The course will expose participants to a mix of theory and practice about fashion shows production from both historical and contemporary perspectives, including the sociological and intercultural dimensions.
Discovering the complex process of the fashion shows industry and its multiple actors will allow students to understand the specific issues of fashion shows as a powerful tool to market fashion in the current context.
Course outline:
1/ History and evolution of fashion shows
2/ Today’s context of fashion shows: Fashion weeks general Structures & cultural specificities
3/ Discovering secrets of backstage
- Understanding the process of producing a show
- Introduction to the different actors
4/ Focus on production companies & model agencies
5/ Keys success factors and challenges: creating and planning a fashion show
-the days before
-the day of the show
6/ From Diversity to Inclusivity

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Interactive class
• Presentation
• Project work
• Research
• Visits/fields trips

Évaluation

Bibliographie

• The Fashion Show: History, Theory and Practice, G.Stark, Bloomsbury 2018 -

• The Fundamentals of Fashion Management, S.Dilon, 2nd Ed. Bloomsbury 2018 -