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ENTREPRENEURSHIP - STARTING A NEW BUSINESS IN THE FASHION INDUSTRY. HOW TO WRITE A BUSINESS PLAN

2022-2023

FrIESEG School of Management ( IÉSEG )

Code Cours :

2223-IÉSEG-MFM1S2-ENT-MFMCI01UE

ENTREPRENEURSHIP


Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S2FrEnglish
Professeur(s) responsable(s)AP.GIULIANI
Intervenant(s)AP.GIULIANI


Pré requis

None

Objectifs du cours

Learning the basics of how to start a business
- outline the first steps involved in starting a fashion business (recount the basic principles of the lean start up model)
3.B Propose creative solutions within an organization
5.D. Make effectual organizational decisions
7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field

Contenu du cours

1. What is an opportunity? Defining opportunities

2. The lean startup model and the business model canvas

2. What is a business plan? Defining the components of a business plan and when a business plan is needed

3. Sources of finance for startups; acquiring funding for startups


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Estimated personal workload6,00  
Individual Project8,00  
Group Project12,00  
Independent work
Research8,00  
Face to face
Interactive class16,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Coaching
  • Interactive class
  • Presentation
  • Project work
  • Research


Évaluation

1 x Business Model Canvas + individual presentation (30%)
1 x Entrepreneurial Profile of a fashion entrepreneur (20%)
1 x in class presentation (group) - (30%)
Continuous assessment/ participation - (20%

Type de ContrôleDuréeNombrePondération
Others
Written Report1,00120,00
Group Project1,00130,00
Individual Project1,00130,00
Continuous assessment
Participation16,00120,00
TOTAL     100,00

Bibliographie

  • All necessary material will be provided on IESEG Online -

  • Why the Lean Start Up Changes Everything, Steve Blank, HBR (2013) -

  • Hypothesis-Driven Entrepreneurship: The Lean Startup (Eisenmann, Riess and Dillard, 2013) -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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