FORMATIONS |
Fiche détaillée d'un cours
BUSINESS ANALYTICS IN A SUSTAINABLE WORLD | |||
2023-2024 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 2324-IÉSEG-MBD1S1-MKT-MBDCI01UE | MARKETING |
Niveau | Année de formation | Période | Langue d'enseignement |
---|---|---|---|
MSc in Big Data Analytics for Business | 1 | S1 | FrEnglish |
Professeur(s) responsable(s) | K.COUSSEMENT |
---|---|
Intervenant(s) | Kristof COUSSEMENT |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > MSc in Big Data Analytics for Business > Semester 1 > 2,00 ECTS
Pré requis
None
Objectifs du cours
At the end of the course, the student should be able to:
- familiarize themselves with the most relevant concepts in business analytics
- propose solutions and organize management process to solve real-life problems using business analytics while assessing the values of the organisation
These competencies and/or skills contribute to the following learning objectives
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.C Organize change management processes
Contenu du cours
This course introduces the basics and fundamentals in the field of business analytics. It introduces in a case study based manner the strategic impact of business analytics and its key success implementation factors. Moreover, special attention is given to the ethical and sustainable impact of analysing data.
Modalités d'enseignement
Organisation du cours
Type | Nombre d'heures | Remarques | |
---|---|---|---|
Independent study | |||
Estimated personal workload | 14,00 | ||
Group Project | 20,00 | ||
Face to face | |||
Interactive class | 16,00 | ||
Charge de travail globale de l'étudiant | 50,00 |
Méthodes pédagogiques
- Case study
- Interactive class
- Presentation
- Project work
Évaluation
Details will be given in the first class.
Type de Contrôle | Durée | Nombre | Pondération |
---|---|---|---|
Continuous assessment | |||
Participation | 0,00 | 0 | 25,00 |
Others | |||
Group Project | 0,00 | 1 | 25,00 |
Written Report | 0,00 | 1 | 50,00 |
TOTAL | 100,00 |
* Informations non contractuelles et pouvant être soumises à modification