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BUSINESS ANALYTICS IN A SUSTAINABLE WORLD

2023-2024

FrIESEG School of Management ( IÉSEG )

Code Cours :

2324-IÉSEG-MBD1S1-MKT-MBDCI01UE

MARKETING


Niveau Année de formation Période Langue d'enseignement 
MSc in Big Data Analytics for Business1S1FrEnglish
Professeur(s) responsable(s)K.COUSSEMENT
Intervenant(s)Kristof COUSSEMENT


Pré requis

None

Objectifs du cours

At the end of the course, the student should be able to:
- familiarize themselves with the most relevant concepts in business analytics
- propose solutions and organize management process to solve real-life problems using business analytics while assessing the values of the organisation

These competencies and/or skills contribute to the following learning objectives
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.C Organize change management processes

Contenu du cours

This course introduces the basics and fundamentals in the field of business analytics. It introduces in a case study based manner the strategic impact of business analytics and its key success implementation factors. Moreover, special attention is given to the ethical and sustainable impact of analysing data.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Estimated personal workload14,00  
Group Project20,00  
Face to face
Interactive class16,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Case study
  • Interactive class
  • Presentation
  • Project work


Évaluation

Details will be given in the first class.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation0,00025,00
Others
Group Project0,00125,00
Written Report0,00150,00
TOTAL     100,00




 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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