Ce cours apparaît dans les formations suivantes :
• IÉSEG > MSc in Business Analysis & Consulting > Semester 2 > 2,00 ECTS

Pré requis

Basic familiarity with strategic management concepts.

Objectifs du cours

At the end of the course, the student should be able to:
1. Identify, measure, and evaluate a company’s digital strategy as it relates to the relationships between value drivers, value levers, and digital technologies (AACSB - LO5A).
2. Develop hands-on experience with understanding and using key digital technologies that drive digital strategy (AACSB - LO7D).
3. Demonstrate effective visualization and data analytics skills (AACSB - LO7C).
4. Analyze and solve business case situations related to digital technology problems (AACSB - LO3B).

Contenu du cours

Digital technologies are revolutionizing how organizations do business. Technology giants, along with legacy organizations that have embraced digital technologies and other emerging tech-savvy startups are redefining the strategic landscape. Modern companies now face pressures to infuse digital technology in all aspects of their business, including processes, interactions with customers, partners and employees, as well as products and services. Understanding how such digital strategies develop and operate is an essential skill for entrepreneurs (to create the strategy), managers (to take actions that are coherent with the strategy), and business analysts and consultants (to co-create and interpret the strategy). This course is designed to provide learners with the knowledge, insights, and frameworks necessary to design and evaluate digital strategies, with a special emphasis on the lightweight technologies (e.g., SMAC) and heavyweight technologies (e.g., ERP) that drive such strategies

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Coaching
• E-learning
• Interactive class
• Project work

Évaluation

Assessment of learning will occur through various modalities, including participation, business case analyses, and a number of individual and group deliverables (see Table below)

Bibliographie

• Business cases will be posted on the course portal. These cases must be read and prepared by students before each class. The cases will not be summarized in class. Rather, students will come prepared to discuss the cases in class. -

Ressources internet

• IESEG Online

  Additional readings will be posted on the intranet site.