Ce cours apparaît dans les formations suivantes :
• IÉSEG > MSc in Business Analysis & Consulting > Semester 1 > 3,00 ECTS

Pré requis

The student should possess basic knowledge of:
- basic knowledge of strategy
- basic knowlegde of organization theory and management

Objectifs du cours

At the end of the course, the student should be able to:- understand the general principles of strategy formulation
understand the general principles of strategy formulation and international business strategy
- develop the competences to apply the basic frameworks to make effectual business decisions
- understand how to integrate in an intercultural environment
- leverage international business information to formulate solutions in complex and unfamiliar situations
- develop sustainable strategic solutions for companies
- apply in-depth knwoledge to leverage opportunities in the professional field
- define failure and success factors of international business strategy
- understand the role of different stakeholders for strategic challenges
- understand different internationalization strategies
- understand how the environment affects strategy

Contenu du cours

1. Overview on the main concepts of strategy and introduction to international strategy
2. Going international: the general meaning for strategic decision making
3. Leveraging resources and capabilities
4. Influences from the organizational setting and the international environment for strategy
5. Focus on institutions and culture
6. An overview on the stakeholders: customers, competitors, alliances and beyond
7. Challenges of international business strategy
8. Strategy as a work in progress: understanding the change

Modalités d'enseignement

Organisation du cours

Méthodes pédagogiques

• Case study
• Interactive class
• Presentation
• Project work
• Seminar

Évaluation

The assessment will be based on a final exam, the realization of a group project, and participation in class. The group project will assess the ability of students to understand how the environment (business cycles, technological changes, etc.) affects organizational decisions. Students will be required to develop effectual decisions for a company operating internationally and explain them in the group project. The exam will be more focused on how students can apply and interpret theory.

Bibliographie

• Peng, M.W. (2014). Global Strategic Management - International Edition (3rd edition). London: Cengage Learning. -

• Selection of articles available on IESEG Online -

Ressources internet

• IESEG Online