FORMATIONS |
Fiche détaillée d'un cours
 | INTERNATIONAL BUSINESS DEVELOPMENT & MANAGEMENT | ||
2023-2024 | FrIESEG School of Management
(
IÉSEG
)
| ||
Code Cours : | 2324-IÉSEG-M1S2-IBE-MA-EE92UE | INTERNATIONAL BUSINESS | |
| Niveau | Année de formation | Période | Langue d'enseignement |
|---|---|---|---|
| Master | 1 | S2 | FrEnglish |
| Professeur(s) responsable(s) | H.EL ASRAOUI |
|---|---|
| Intervenant(s) | DELEPOUVE Emmanuel |
- Ce cours apparaît dans les formations suivantes :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS
Pré requis
- Knowledge of main theories of liberalism and international free trade
- Marketing Strategy (SWOT,…)
- Conversational & Business English
- Team work
Objectifs du cours
At the end of the course, the student should be able to:
- 5.C Employ state-of-the-art management techniques
- Understand the history and origins of international trade
- Have a good knowledge of the evolution of international organizations
- Be able to identify the range of current structures applicable for international business
- Understand the opportunities and obstacles to international trade
- Be able to anticipate impact of international context on a Marketing Strategy
- Have in mind a few business cases of international successes and failures
Contenu du cours
1/ CONCEPTS - Origins / Theories of International Trade / World Trade organizations / Typology of international business structures / Rise and features of multinationals
2/ HOW STRATEGY AND MANAGEMENT ADJUST TO INTERNATIONAL MARKETS - Strategy - Culture & HR - Finance & Marketing
3/ RISKS & OPERATIONS - Risk Management / Logistics / Focus on major international failures / SME & international development / What is the future of international trade ?
4/ WHAT IS THE FUTURE OF INTERNATIONAL TRADE : new threats / lack of alternatives / from worst-case to best -case scenario / solutions ?
Modalités d'enseignement
Organisation du cours
| Type | Nombre d'heures | Remarques | |
|---|---|---|---|
| Independent work | |||
| Reference manual 's readings | 2,00 | ||
| Research | 10,00 | ||
| Independent study | |||
| Group Project | 10,00 | ||
| Estimated personal workload | 12,00 | ||
| Face to face | |||
| Interactive class | 16,00 | ||
| Charge de travail globale de l'étudiant | 50,00 | ||
Méthodes pédagogiques
- Case study
- E-learning
- Interactive class
- Presentation
- Project work
- Research
Évaluation
50% Group Project based on Business Case Study
50% Oral Academic Defense of Group Project 20 to 30'
| Type de Contrôle | Durée | Nombre | Pondération |
|---|---|---|---|
| Continuous assessment | |||
| Oral presentation | 0,30 | 1 | 50,00 |
| Others | |||
| Group Project | 10,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
* Informations non contractuelles et pouvant être soumises à modification
