OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | ECONOMICS & BUSINESS STRATEGY AND COMPANY OBSERVATION | ||
2018-2019 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 1819-IÉSEG-M1S2-IBE-MA-TE45UE | INTERNATIONAL BUSINESS | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 1 | S2 | EnEnglish |
| Academic responsibility | H.EL ASRAOUI |
|---|---|
| Lecturer(s) | Hassan EL ASRAOUI (Lille Campus), Josse ROUSSEL (Paris Campus) |
- This class exists in these courses :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 4,00 ECTS
Prerequisites
Students should have basic knowledge of key concepts on Strategic Management. Also, information about latest firm's strategies (any sector) is useful.
Learning outcomes
- understand the main schools of strategic business; how those strategies are implemented; the process needed to build business strategies and their impact on firm performance.
- gain general knowledge about business from both the theoretical and practical perspectives.
- have the analytical and evaluative skills necessary to diagnose a sector or a firms’ strategic position (market, prices, barriers, R&D…).
- understand how a firm chooses its competitive strategy and the effects of the contemporary business environment.
Course description
- Contemporary Strategy Analysis: Concepts, Techniques, Applications.
- Firm, market and strategies (Market share, Price level, Competitors, Concentration, Concentration’s rates (CR4, CR8, HHI)).
- Some fields will be studied in depth: business law, management theories, industrial economics, problem-solving and decision-making, organizational behavior, policy and ethics, global business issues, conflict management and leadership.
- We will also include talks from business leaders who develop new products and processes that take into account issues like human rights, water scarcity, climate change, sustainable development, etc.
- Keys to Business Strategies as SWOTs, BCG MATRIX, Arthur D. Little MATRIX, MASONS?s Model (SCP), Mickael Porter’s Model (5 Forces), Cost-benefit analysis are used in combination with several other methods.
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Independent work | |||
| Research | 20,00 | Company Observation, visits to companies | |
| Face to face | |||
| Coaching | 20,00 | Project coaching (Firms’ strategy analysis) | |
| lecture | 32,00 | Courses, intervention of managers | |
| Independent study | |||
| Estimated personal workload | 28,00 | ||
| Total student workload | 100,00 | ||
Teaching methods
- Coaching
- E-learning
- Interactive class
- Lecture
- Presentation
- Project work
- Research
- Visits/fields trips
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Continuous assessment | |||
| Participation | 0,00 | 1 | 10,00 |
| Oral presentation | 0,75 | 1 | 40,00 |
| Others | |||
| Written Report | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Recommended reading
- Grant, Robert, M. « Contemporary Strategy Analysis », Text and cases edition, Seventh Edition, A John Wiley & Sons, Ltd, Publication, 2010. -
- Mark Saunders, Philip Lewis and Adrian Thornhill, Research Methods for Business Students, Fourth Edition, 2007, Prentice Hall, Pearson Education -
- Nicholas Lee, Ian Ling, 2008, “Doing Business Research: A Guide to Theory and Practice”, SAGE Publications -
* This information is non-binding and can be subject to change
