OUR ACADEMIC DEPARTEMENTS |
Lesson details
ECONOMICS OF FIRM STRATEGY | |||
2018-2019 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 1819-IÉSEG-M1S1-IBE-MA-EI48UE | INTERNATIONAL BUSINESS |
Level | Year | Period | Language of instruction |
---|---|---|---|
Master | 1 | S1 | EnEnglish |
Academic responsibility | S.YAISAWARNG |
---|---|
Lecturer(s) | Suthathip YAISAWARNG |
- This class exists in these courses :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
Prerequisites
There is no prerequisite for this course except a strong interest in the subject. Prior knowledge in economics is helpful but is not necessary
Learning outcomes
At the end of the cours, the student should be able to:
• Set the boundaries of the firm and its activities
• Evaluate firm strategies for expanding the size or breadth of the firm
• Perform an industry analysis
• Assess and create a firm’s strategic position for competitive advantage
Course description
This course explores challenging business problems facing managers and develops a set of analytical tools used to make strategic decisions based on economic principles. These tools are applied to analyze the determinants of a firm’s boundaries, the interaction between the firm’s internal organization and its external environment, the make-or-buy decision, the competitive structure of an industry, and the firm’s position within the industry. It enables managers to place their organizations with competitive advantage and to perform better than their competitors
Class type
Class structure
Type of course | Numbers of hours | Comments | |
---|---|---|---|
Face to face | |||
Coaching | 2,00 | ||
Interactive class | 4,00 | ||
lecture | 10,00 | ||
Independent study | |||
Estimated personal workload | 4,00 | ||
Independent work | |||
Reference manual 's readings | 16,00 | ||
Total student workload | 36,00 |
Teaching methods
- Case study
- Coaching
- E-learning
- Interactive class
Assessment
Course grade will be based on the quality and frequency of student's class participation, quizzes, and a final exam. Quizzes consist of multiple-choice questions as well as short-answer questions. The final exam will be comprehensive
Type of control | Duration | Number | Percentage break-down |
---|---|---|---|
Continuous assessment | |||
QCM | 0,35 | 2 | 20,00 |
Participation | 16,00 | 1 | 25,00 |
Final Exam | |||
Written exam | 2,00 | 1 | 55,00 |
TOTAL | 100,00 |
Recommended reading
- Besanko, D.; Dranove, D.; Shanley, M.; and Schaefer, S. (2013) Economics of Strategy (6th edition), John Wiley & Sons, Inc. [Note: Chapters from the class book will be posted on the school intranet about one week before the first class -
Internet resources
- IESEG Online
Chapters from the class book will be posted on the school intranet about one week before the first class.
* This information is non-binding and can be subject to change