OUR ACADEMIC DEPARTEMENTS

Lesson details

SOCIAL MEDIA MARKETING
2018-2019	EnIESEG School of Management ( IÉSEG )
Class code :	1819-IÉSEG-M1S2-MKT-MA-EI50UE	MARKETING

Level	Year	Period	Language of instruction
Master	1	S2	EnEnglish

Academic responsibility	C.COURSARIS
Lecturer(s)	Constantinos COURSARIS

IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Prerequisites

No prior knowledge is required, but the following skills are critical in the successful completion of the course:
- Critical thinking
- High work ethic
- Ability to pursue independent work
- Time management
- Prepared and punctual class attendance
- Professional conduct during class sessions

Learning outcomes

At the end of the course the student should be able to :
1. Understand the social media marketing landscape
2. Have broad comprehension on its impact on traditional marketing strategy and integrate from various funnctions
3. Be analytical and knowing how to create, place, and manage ads on social networks and search engines
4. Produce basic e-mail ads
5. Develop, manage, and effectively communicate a social media marketing campaign
6. Understand how it would integrate into an overarching integrated marketing communication that aims to promote brand/company awareness
7. Understand the underlying theories on which marketing campaigns can be effectively created and delivered

Course description

This course will afford you the opportunity to learn the new media that are transforming the business landscape. You will walk away having used digital media tools, gained an understanding of their respective strengths, and the synergistic effect from an integrated marketing communication that leverages the wide array of available tools, including: social networks, microblogs, and more. You will work directly with vehicles such as Facebook, Twitter, LinkedIn and others. Furthermore, you will create social network and and email advertisements. In doing so, you will learn to define objectives, set targets, and measure their impact through for pay or free services, including Google Analytics, Google Alerts, various Twitter third-party apps, and more.