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CREATING SHARED VALUE (Full E learning course)

2018-2019

EnIESEG School of Management ( IÉSEG )

Class code :

1819-IÉSEG-M1S2-STR-MA-EE02UE

STRATEGY MANAGEMENT


Level Year Period Language of instruction 
Master1S2EnEnglish
Academic responsibilityO.BOUCLIER
Lecturer(s)O.BOUCLIER


Learning outcomes

At the end of the course the student should be able to :
Understand the implications and opportunities of Corporate Social Responsibility (CSR) for firms and society
Assess the stakeholder view of the firm and its implication for CSR
Compare and contrast the interests of the various stakeholders of the firm and their implications for CSR
Design and present a CSR plan aligned with the firm's overall strategy

Course description

An increasing number of organizations have been developing and implementing Corporate Social Responsability (CSR) strategies across the globe. This course discusses the reasons behind these initiatives and focuses on the triple bottom line approach and the stakeholder view of the firm. It also emphasizes on (1) hybrid and inclusive business approaches that help contribute to both societal and economic progress and (2) various CSR strategies and types of collaboration between for-profit firms, NGOs and public sectors.


Class type

Class structure

Type of courseNumbers of hoursComments
Independent study
Group Project15,00  
Independent work
E-Learning40,00  
Total student workload55,00  

Teaching methods

  • E-learning
  • Project work


Assessment

MCQ
Group Project
Class Participation to online discussion/forum

Type of controlDurationNumberPercentage break-down
Continuous assessment
Participation0,00035,00
QCM1,00135,00
Others
Group Project0,00130,00
TOTAL     100,00

Recommended reading

  • Textbook-Chapter 12: Peng, M.W. (2014). Global Strategic Management - International Edition (4th edition). London: Cengage Learning. -

  • HBR articles on http://www.ieseg-online.com/ -


Internet resources



 
* This information is non-binding and can be subject to change
 
 
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