This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
• IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Prerequisites

Students will have followed basic strategy and organizational behaviour courses, at IESEG or elsewhere

Learning outcomes

At the end of the course, the student should be able to :
* Understand the relevance of vision and identity for organizations
* Understand their impacts their in terms of strategy and strategic change
* Know the main actions to be taken, in term of planning and communication, when an organization needs to establish or redefine its vision

Course description

* Understanding what vision is - the theoretical side
* Cases of identity redefinitions - the practical side
* The role of leaders in maintaining, communicating and enforcing vision
* How to plan for a vision redefinition

Class type

Class structure

Teaching methods

• Interactive class
• Presentation
• Project work

Assessment

The course requires constant in class perticipation. Assessment will be based on a written final exam to test the understanding of theory, and of a written assignment more oriented toward practice.

Recommended reading

• A number of articles and case studies will be communicated in the first session and will be available on ieseg on line -