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STRATEGIC ANALYSIS

2018-2019

EnIESEG School of Management ( IÉSEG )

Class code :

1819-IÉSEG-M1S1-STR-MA-CE02UE

STRATEGY MANAGEMENT


Level Year Period Language of instruction 
Master1S1EnEnglish
Academic responsibilityAP.GIULIANI
Lecturer(s)Antonio Paco Giuliani


Prerequisites

Students need an exposure to economics, industrial economics and finance.

Learning outcomes

At the end of the course the student should be able to :
Provide a catch-up strategy class for master students who could not attend fundamentals of strategy (bachelor 3) and didn’t have the opportunity to enroll in a similar strategy class while abroad.
The objective of the course is to put students in the condition to:
* Define and understand the concept of strategy
* Identify and evaluate the key strategic choices available to organizations
* Demonstrate and raise awareness of the main issues involved in managing strategically
* Understand and apply relevant theoretical concepts and frameworks of strategic management to organizations.

Course description

This course is offered to make sure every master student at IESEG has been exposed to the core concepts of strategy. This is particularly important for those students that intend to choose electives in strategy.
The whole program and its contents (initially designed and created by Anna Canato and which are progressively updated) are available on www.ieseg-online.com and McGraw Hill's Connect which will require students to watch, listen and read contents and complete exercises. The platforms allow communication with the professors when needed.


Class type

Class structure

Type of courseNumbers of hoursComments
Independent work
E-Learning50,00   All material (for learning, exercises and exams) will be available on IÉSEG Online and McGraw Hill's Connect platforms.
Total student workload50,00  

Teaching methods

  • E-learning


Assessment

• Mid term exam (mid October), based on multiple and open questions: 50%
• Final exam (Early December), based on multiple and open questions: 50%

Type of controlDurationNumberPercentage break-down
Continuous assessment
Mid-term exam2,00050,00
Final Exam
Written exam2,00050,00
TOTAL     100,00


Internet resources



 
* This information is non-binding and can be subject to change
 
 
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