This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

Students enrolled in this course should have taken introductory courses in Marketing or have basic knowledge of Marketing Management acquired from professional experience or from an internship.

Learning outcomes

At the end of the course the student should be able to :
- Integrate the marketing and supply chain management functions
- Understand the marketing-supply chain management interface
- Demonstrate analytical and problem solving skills necessary to develop solutions for a variety of marketing problems and develop an understanding for use of information technology in supply chain management to support marketing decision-making
- Identify emerging organisational structures which support the marketing-supply chain management interface
- Synthesize concepts and theories of supply chain management as the basis for enhancing marketing performance
- Apply emerging management approaches corresponding to the marketing-supply chain management interface
- Define key business processes and establish their performance objectives in the marketing-supply chain management interface
- Discuss sustainability and ethical issues related to the marketing-supply chain management interface.

Course description

1. How supply chains create value for customers
2. Sourcing and procurement strategies matching customers' needs
3. Collaborative planning, forecasting, and replenishment (CPFR)
4. Tracking and tracing systems to enhance marketing performance
5. Location selection decisions for addressing the Place component
6. Learning to serve in a value network
7. Introducing new market offerings
8. Green supply chains and green marketing

Class type

Class structure

Teaching methods

• Case study
• E-learning
• Interactive class
• Presentation
• Project work
• Research
• Seminar
• Tutorial

Assessment

Class Participation (continuous assessment, class discussion, in-class exercises), Group Presentation and Final Written Exam.

Recommended reading

• Dougherty, J., & Gray, C. (2006). Sales & operations planning—best practices: Lessons learned. Oxford, UK: Trafford. -

  The course will not use a single prescribed text book. All the required course material and readings are included in the course pack that is distributed electronically to the students before the course delivery.

• Gattorna, J. (2015). Dynamic Supply Chains: How to design, build and manage people-centric value networks. 3rd ed. FT Prentice Hall. -

• Wallace, T., & Stahl, B. (2006). Sales & operations planning: the executive’s guide. Cincinnati, OH: Wallace. -

• Ellinger, A. E., Keller, S. B., & Hansen, J. D. (2006). Bridging the divide between logistics and marketing: Facilitating collaborative behavior. Journal of Business Logistics, 27, 1–27. -

• Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., & Moon M. (2010). -

  Demand and supply integration: a conceptual framework of value creation through knowledge management. Journal of the Academy of
  Marketing Science, 38, 5–18.

• Wallace, W. L., & Xia, Y.L. (2015). Delivering Customer Value through Procurement and Strategic Sourcing: A Professional Guide to Creating A Sustainable Supply Network. FT Prentice Hall. -

Internet resources

• IESEG Online