OUR ACADEMIC DEPARTEMENTS

Lesson details

WEB MARKETING
2018-2019	EnIESEG School of Management ( IÉSEG )
Class code :	1819-IÉSEG-BA3S1-MKT-B3-EE30UE	MARKETING

Level	Year	Period	Language of instruction
Bachelor	3	S1	EnEnglish

Academic responsibility	G.DE KERVILER
Lecturer(s)	Jean-Eric PELET

IÉSEG > IESEG Degree - Programme Grande École > Bachelor 3 > 2,00 ECTS
IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

It is absolutely crucial to identify how consumers are making use of online tools to purchase travel related products and services and relate that back to what organisations should do in terms of making use of the power of eCommerce.

Learning outcomes

The digital trend “eCommerce” aims to look at the changes happening in terms of ecommerce in the digital era. The student should be able to manage these changes. The main objective of this course is to familiarize the learner with the latest trends in eMarketing and eCommerce by reading, writing and implementing skills and tools used in the industry.

Course description

This course presents theory and practices to integer the last trends in an eMarketing strategy. We first introduce an actualised presentation of the market trends before presenting the different types of consumer behaviors. We conclude by creating a responsive website dedicated to promote another website by creating a campaign using Internet tools.

Class type

Class structure

Type of course	Numbers of hours	Comments
Independent work
Research	2,00
Face to face
Coaching	4,00
lecture	24,00
Independent study
Estimated personal workload	4,00
Individual Project	4,00
Group Project	12,00
Total student workload	50,00

Teaching methods

Case study
Coaching
E-learning
Interactive class
Lecture
Presentation
Project work
Research
Tutorial
Visits/fields trips

Assessment

Minimum of 50% individual grade
• Individually (40%): Preparing a synthesis about from a text (available from the lecturer) and create a sytnhesis to post on the TumblR website of the course: http://jepelet.tumblr.com/ (login/password provided during the first lecture)
• By group (50%): Preparing a landing page which objective is to promote a survey onto another website. The number of respondents to the survey indicate the relevance of the campaign created on the landing page.
• By group (10%): Presentation of the strategy of propotion of the landing page.