This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

Students should be fluent in both written and spoken English.
It would be advantageous for students to have an economics and marketing background and a strong interest in the food and agribusiness industry

Learning outcomes

develop a value chain and appreciate the impact of externalities on marketing decisions
understand supply and demand dynamics within the global food industry
describe the food quality concept
appreciate and understand the key concepts in quality assurance systems
understand the role of agricultural cooperatives in facilitating access to markets
build enduring long-term relationships with customers

Course description

This introductory course in food and agribusiness marketing will provide an introduction to the global food industry. Using a value chain approach, the various actors and the roles that they play in the industry will be identified. Supply and demand factors will be explored before discussing the food quality concept and food safety principles. Key issues at the farm level will be explored to improve productivity and thus maintain profitability including the use of new technology to support more sustainable farming practices. The key role of agricultural cooperatives in facilitating market access will be discussed as will the importance of maintaining enduring long-term relationships.

Class type

Class structure

Teaching methods

• Case study
• Coaching
• Project work
• Seminar

Assessment

In groups, students will review and report on a case study drawn from the food and agribusiness discipline. A two hour final written exam

Recommended reading

• OECD-FAO. 2016. Guidelines for Responsible Agricultural Supply Chains -

• Regmi, A. and M. Gehlhar (ed). 2005. New directions in global food markets. USDA. Agriculture Information Bulletin 794. -

• United Nations. 2011. World Economic and Social Survey 2011. The great green technological transformation. Economic and Social Affairs. -

• World Bank. 2007. World Development Report 2008. Agriculture for development. -

• Peri, C. 2006. The universe of food quality. Food Quality and Preference, 17: 3- -

• SGS. 2013. Managing performance in food supply chains: -

• Murray-Prior, R.B. et al. 2004. Analysing supply chains with pluralistic and agribusiness systems frameworks. Asian Journal of Agriculture and Development, 1(2): 45-56. -

• Hajkowicz SA, Cook H, Littleboy A. 2012. Our Future World: Global megatrends that will change the way we live. The 2012 Revision. CSIRO -