This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Prerequisites

Future entrepreneurial project

Learning outcomes

At the end of the course, the student should be able to:
Developing a customer relationship adapted to the growth of users
Develop a marketing strategy to create retention and develop transaction opportunities
Develop community building skills
Innovate and set up creative solutions in an organization
Analyze and solve complex problems with the appropriate methodology
Work efficiently in a team and provide contributions

Course description

1 / Exploring idea and market … :
- From BMC Canvas to lean startup canvas, presentation of tools to focus the value proposal
- How to test the market : basis of customer discovery
- How to find check added-value : frameworks to target traction
2 / From idea to business plan : Introduction to business plan
- Sum up the project and the first results (market feed back, traction…)
- Presentation of business plan framework
- How to fill a business plan
3 / First pitch and coaching : how to make live your craft value proposal and executive summary
4 / Growth hacking and customer engagement :
- From customer discovery to customer validation and creation
- How to start your growth hacking : tools to create acquisition
- How to develop your growth hacking : the AARRR method
5 / Develop a plan for investors
- Build and optimize your business plan in a efficient way
- Focus on financials elements
- How to target and speak to business angels
6 / Pitch the plan!

Class type

Class structure

Teaching methods

• Coaching
• Interactive class
• Project work
• Research

Assessment

Recommended reading

• CUSTOMER DEVELOPMENT - Steve Blank

• RUNNING LEAN - Ash Maurya

• LEAN START UP - Eric Ries

Internet resources

• https://blog.leanstack.com/?gi=c7b255d9a5e7

• https://steveblank.com/

• IESEG Online