OUR ACADEMIC DEPARTEMENTS |
Lesson details
NEW PRODUCT CREATION & DIFFUSION | |||
2018-2019 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 1819-IÉSEG-M1S1-ENT-MA-EI19UE | ENTREPRENEURSHIP |
Level | Year | Period | Language of instruction |
---|---|---|---|
Master | 1 | S1 | EnEnglish |
Academic responsibility | T.Narongsak (Tek) |
---|---|
Lecturer(s) | Prof. Dr. Narongsak (Tek) Thongpapanl |
- This class exists in these courses :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
Prerequisites
The students should understand the basics of marketing and marketing management process.
Learning outcomes
This course aims to explore the major issues, problems, and challenges faced by new product development managers and their teams. Overall, this course is structured to cover: (1) The key stages of product development (i.e., opportunity identification, idea generation, product design, product testing, launch issues) and life-cycle management, (2) New analytical methods to reduce risk and improve innovativeness at both new product team level and firm-level, and (3) a variety of new product development strategies (i.e., incremental versus radical innovativeness, technological discontinuities and dominant designs, new product diffusion and adoption, and exploration versus exploitation) from the perspective of large companies and start-ups.
Course description
This course is designed to achieve a number of objectives, as follows: (1) To provide students with the fundamentals of the innovation and NPD processes; (2) To equip students with the analytical tools and evaluation methods used to increase the success rate in new product development; (3) To make students aware of both the external and internal influences on the methodologies needed to produce new products; and (4) To familiarize students with the procedures associated with and issues critical to the new product launch.
Class type
Class structure
Type of course | Numbers of hours | Comments | |
---|---|---|---|
Independent work | |||
Reference manual 's readings | 16,00 | Chapter, Article and/or Case Readings | |
Face to face | |||
Interactive class | 16,00 | Lectures, Case Discussions, and/or Learning Activities | |
Total student workload | 32,00 |
Teaching methods
- Case study
- Coaching
- E-learning
- Interactive class
Assessment
Evaluation as follows:
Individual Participation/Preparation (20%)
Individual Quizzes/Assignements/Excercises (80%)
Type of control | Duration | Number | Percentage break-down |
---|---|---|---|
Continuous assessment | |||
Participation | 0,00 | 1 | 20,00 |
Others | |||
Written Report | 0,00 | 4 | 80,00 |
TOTAL | 100,00 |
Recommended reading
- Merle C. Crawford, Anthony C. Di Benedetto (2010), New Products Management, 10th Edition (McGraw-Hill/Irwin Series in Marketing). -
Internet resources
* This information is non-binding and can be subject to change