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Lesson details

GLOBAL ONLINE RETAIL
2018-2019	EnIESEG School of Management ( IÉSEG )
Class code :	1819-IÉSEG-M1S1-MKT-MA-EI100E	MARKETING

Level	Year	Period	Language of instruction
Master	1	S1	EnEnglish

Academic responsibility	G.DE KERVILER
Lecturer(s)	James O'Loughlin

IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

Basic understanding of the ecommerce and social media market place
Introductory level marketing skills
An Entrepreneurial spirit

Learning outcomes

Work in an international and intercultural environment
Understand the impact of e-commerce in the globalization of international markets
Consider the impact of cutlural considerations in cross border markets
Identify new market issues including tax, logistics, foreign exchange impact, etc
Develop and implement a market entry plan to capitalise on global opportunity

Course description

Topic 1. The rise of e-commerce from traditional markets
Topic 2. Understanding and leveraging the cross border cultural dififerences
Topis 3. Issue associated with new markets, logistics, foreign exchange, import/export, etc.
Topic 4. How to minimise risk and maximise gain
Topc 5. Developing a strategy for the new world market.
Topic 6. Global payment management & the new world currencies

Class type

Class structure

Type of course	Numbers of hours	Comments
Independent study
Group Project	4,00	Develop in class presentation for assessment
Estimated personal workload	8,00	Final Exam Review/Study
Independent work
E-Learning	4,00	Research Social Media and Online Market Place
Face to face
lecture	16,00	Direct Lecture Contact Hours
Total student workload	32,00