This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

N/A

Learning outcomes

1. Provide an understanding of the key elements of entrepreneurship, enterprise policy and the policy process.
2. Understand the dynamics of the enterprise policy process.
3. Understand the importance and impact of enterprise policy for entrepreneurs and SMEs.
4. Understand the application of theoretical and empricial models to real life business situations through application, case studies, reading and researching.

Course description

In the first session the students will be introduced to entrepreneurship and the importance governments have placed on the activity. Given this, enterprise policy will then be explored as to how and why governments are pursuing such policies to address economic and social challenges. Enterprise policy will be discussed at different levels (for entrepreneurs and SMEs), within different contexts, and from the policy process itself (formulation, implementation and evaluation stages).

In the second session of the course students will have the opportunity demonstrate their understanding of enterprise policy by undertaking the Value Challenge. They will create a business and explore the difficulties faced by entrepreneurs and SMEs and then apply their understanding of international enterprise policies to their own business ideas.
In the third session the students will present their business ideas and how they will face the challenges by discussing the enterprise policies they have chosen to assist and support them.

The final session will explore what we can do to ensure enterprise policies are effective by allowing the students to ‘act’ as policy advisors to governments.

Overview:

Session 1 (3 hours): Introduction to enterprise policy
Session 1 (1 hour): Discussion on understanding the types of enterprise policies available in different countries
Session 2 (2 hours): Students will undertake the Value Challenge
Session 2 (2 hours): How, what, when, where and how will the students be supported via enterprise policies given their business ideas?
Session 3: Presentation of student’s business ideas and applying enterprise policies.
Session 4: The future of enterprise policy: innovation versus tradition

Class type

Class structure

Teaching methods

• Case study
• Interactive class
• Presentation
• Project work
• Research

Assessment

The assessment will include three methods:

1. Participation throughout the sessions, in particular the submission of a short report/power point slides and a group presentation (15 minutes) – this will account for 30% (divided into 10% for each element).
2. 20 Multiple choice questions – this will account for 20% (1 mark for each correct answer – no negative marking).
3. Answer 2 essay questions from 4 – this will account for 50% of the overall mark (25% for each answer).

Recommended reading

• Blackburn, R. and Schaper, M. (Eds.) Government, SMEs and Entrepreneurship Development: Policy, Practice and Challenges. UK: Gower Publishing. - -

• Bennett, R.J. (2014) Entrepreneurship, small business and public policy: Evolution and revolution. London: Routledge - -

• Arshed, N., Carter, S. and Mason, C. (2014). The ineffectiveness of entrepreneurship policy: is policy formulation to blame? Small Business Economics, 43(3), 639-659 - -

• Arshed, N., Mason, C. and Carter, S. (2016). Exploring the Disconnect of Enterprise Policy Implementation: A Case of England. Environment and Planning C: Government and Policy, 34(8) 1582–1611. - -

Internet resources

• IESEG ONLINE