This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

No pre-requisites

Learning outcomes

At the end of the course the student should be able to :
1. Explain the importance of business models in firm's performance
2. Understand the interplay between business models and firm's strategy
3. Apply business modelling tools to the retail industry and digital technologies
4. Evaluate critically existing innovative business models
5. Create a viable innovative business model

Course description

Business model innovation is the driver for value creation. This course will cover business model innovation with a practical approach and a focus on the retail industry. Through a series of case analyses, class discussions, and group exercises the course offers the students the opportunity to develop an appreciation of how business models are intertwined with firm's strategy and innovation.

Class type

Class structure

Teaching methods

• Case study
• Interactive class
• Presentation
• Project work
• Research

Assessment

Recommended reading

• Osterwalder & Pigneur (2010) - Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers -

Internet resources

• IESEG online