OUR ACADEMIC DEPARTEMENTS

Lesson details

ENTERPRISE SOCIAL MEDIA: MANAGING THE BENEFITS FOR ORGANIZATIONAL COLLABORATION
2018-2019	EnIESEG School of Management ( IÉSEG )
Class code :	1819-IÉSEG-M1S1-MIS-MA-EI65UE	MANAGEMENT OF INFORMATION SYSTEMS

Level	Year	Period	Language of instruction
Master	1	S1	EnEnglish

Academic responsibility	W.VAN OSCH
Lecturer(s)	Dr. Wietske Van Osch

IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Prerequisites

Basic diagnostic and analytical skills
Verbal presentation and discussion skills
Critical thinking and interpretation skills
Rudimentary knowledge of management of information systems/technologies

Learning outcomes

At the end of the course, the student should be able to: Have a comprehensive understanding of: 1) Enterprise Social Media technologies and their affordances 2) Users groups in ESM and the types of interpersonal and group communication processes that occur in ESM 3) Tools and uses for optimal knowledge management and collaborative innovation 4) The measurement of the success and benefits of ESM technologies

Course description

Today’s organizations are increasingly distributed requiring their employees to communicate in new ways across time zones and different locations throughout the world. As a result, effective communication, collaboration, and innovation have become challenging. Recent advances in social media technologies have created opportunities for organizations to supplement traditional communication methods with new Enterprise Social Media tools that enable immediate and delayed organization-wide communication and information exchanges. Recent studies show that 4 in 5 companies now use some form of ESM and that worldwide spending for ESM has increased to over $100 billion dollars, yet, managers lack an understanding of how to assess the impact of these technologies, mitigate its risks, and reap benefits for improved collaboration. Therefore, in this course, we explore the effects of Enterprise Social Media (ESM) in organizations as it pertains to processes of intra- and inter-organizational communication, collaboration, innovation, and knowledge management and discuss ways to determine and manage the effect on organizational collaboration.

Class type

Class structure

Type of course	Numbers of hours	Comments
Face to face
Interactive class	4,00
PBL class	4,00
Tutorials	4,00
lecture	4,00	The course will be taught in 4 sessions of 4 hours each. Each session will entail a balanced mix of lecture- and project-based learning, involving the discussion of assigned readings and related case studies.
Independent study
Estimated personal workload	6,00
Individual Project	12,00	For each session, students will need to prepare a case study; to support their analysis, guiding questions will be provided.
Independent work
Reference manual 's readings	8,00
Research	8,00	The teaching philosophy is based on “inductive learning” whereby students are active participants in the learning process and create their own experiences through independent and interactive inquiry and analysis.
Total student workload	50,00