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Lesson details

ALLEMAND 2
2018-2019	EnIESEG School of Management ( IÉSEG )
Class code :	1819-IÉSEG-BL1S2-LAN-BL1CE12UG	LANGUAGES

Level	Year	Period	Language of instruction
Double Diplôme IBL	1	S2	EnGerman

Academic responsibility	H.ITHURBIDE
Lecturer(s)	Petra HILLEKE, Hella ITHURBIDE, Beate KLINGE, James MELLORS, Imke NIENABER-REQUILLART

IÉSEG > Double Diplôme International Business Law > Bachelor 1 > 2,00 ECTS

Prerequisites

Prerequisites of the first semester. The Student should know how to make an oral presentation with the minimum of notes (outline).

Learning outcomes

The course helps the student to acquire economic vocabulary. Via the introduction to advertising in the German speaking countries, the student will have a good idea of marketing methods. One part of the course is dedicated to a retrospective of the year 2008.

At the end of the course, the student should be able to:
- analyse a German advertisement which has been made using different types of media
- create his own advertisement and present it orally
- compose his/her CV
- resolve basic problems of German grammar

Course description

1° Column of the year 2008 / Document recorded on television channels: written and oral work.
2° Advertisement:
a) Analysis of German advertisements
b) Study of different types of advertising media
c) Ethno marketing
d) Comparisons between Germany and France
3° Study of a work of literature (many works to choose from)

Class type

Class structure

The course is composed in a manner that obliges students to put into practice all his/her linguistic skills: written and oral.

Type of course	Numbers of hours	Comments
Independent work
Reference manual 's readings	4,00	Grammaire en auto-apprentissage sur le manuel de référence
Independent study
Group Project	8,00
Estimated personal workload	10,00	exposé film (4h) + projet 'campagne de marketing viral (4h) en groupe une petite heure/ semaine de travail personnel pour préparer et réviser le cours
Face to face
Interactive class	16,00	12 séances à 1.20h/ semaine
Total student workload	38,00