OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Conception et gestion des études | ||
2018-2019 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 1819-IÉSEG-AP1S1-MKT-APD-CE06UE | MARKETING | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| - | 1 | S1 | EnEnglish |
| Academic responsibility | Y.MOYSAN |
|---|---|
| Lecturer(s) | François LAURENT |
- This class exists in these courses :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 3,00 ECTS
Prerequisites
The student must have a basis in psychology and be curious.
Good general knowledge is an asset.
Learning outcomes
The student should be able :
- To achieve a market survey by himself
- Or use / challenge the results of a market research institute
Course description
Quantitative market research :
- Questions,
- Samples and fields,
- Analysis.
Qualitative market research :
- How human brain work,
- Groups,
- Interviews.
Web research :
- Web Listening,
- Bulletin boards.
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Independent study | |||
| Group Project | 4,00 | ||
| Face to face | |||
| Interactive class | 12,00 | ||
| lecture | 20,00 | ||
| Total student workload | 36,00 | ||
Teaching methods
- Case study
- Coaching
- Presentation
- Research
Assessment
Students must be able to define the best research methodology according to a problematic
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Others | |||
| Case study | 4,00 | 1 | 80,00 |
| Continuous assessment | |||
| Participation | 32,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||
Recommended reading
- François Laurent - Marketing : 100 pages, ça suffit -
- Sigmund Freud - Introduction à la psychanalyse -
- Watzlawick - Une logique de la communication -
* This information is non-binding and can be subject to change
