OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Mobile Marketing & Objets connectés | ||
2018-2019 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 1819-IÉSEG-AP1S2-MKT-APD-CE09UE | MARKETING | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| - | 1 | S2 | EnEnglish |
| Academic responsibility | Y.MOYSAN |
|---|---|
| Lecturer(s) | Thibaud PROUVEUR |
- This class exists in these courses :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 1,00 ECTS
Prerequisites
The students shouf have basic technical knowledge about data plateform, understand how to collect, stock, analyse and distribute data.
Learning outcomes
Design an end to end IoT project
Define a succesful mobile marketing campaign
Acquire technical knowledge on IoT & Data platform
Create value from data
Course description
1/ Overview of the IoT value chain
2/ Review of the market actors and positioning
3/ New business models / Sectors created
Mobile marketing
4/ Added value of mobile marketing
5/ Possibilites of locations based marketing
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| Interactive class | 4,00 | ||
| Tutorials | 8,00 | ||
| Independent work | |||
| Reference manual 's readings | 4,00 | ||
| Independent study | |||
| Group Project | 6,00 | ||
| Total student workload | 22,00 | ||
Teaching methods
- Case study
- Coaching
- Interactive class
- Project work
Assessment
This assesment will be based on a MCQ, the group project and its presentation
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Final Exam | |||
| MQC | 0,50 | 1 | 30,00 |
| Others | |||
| Oral presentation | 1,00 | 1 | 20,00 |
| Group Project | 1,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
* This information is non-binding and can be subject to change
