OUR ACADEMIC DEPARTEMENTS |
Lesson details
STRATEGY FOR INTERNATIONAL BUSINESS DEVELOPMENT | |||
2018-2019 | EnIESEG School of Management
(
IÉSEG
)
| ||
Class code : | 1819-IÉSEG-M1S1-IBE-MA-EE86UE | INTERNATIONAL BUSINESS |
Level | Year | Period | Language of instruction |
---|---|---|---|
Master | 1 | S1 | EnEnglish |
Academic responsibility | J.DUBIN |
---|---|
Lecturer(s) | DUBIN Jérôme |
- This class exists in these courses :
- IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS
Prerequisites
Students should have at succesfully passed undergraduate economics and marketing course in order to understand basic economic and marketing concepts. Notions of geopolitics are required as well as exposure to international news.
Learning outcomes
Globalization and digitalization on the economy are leaving compagnies with no choice: they must go international. Large corporations integrated this strategic priority. Still, large number of entrepreneurs are still not comfortable making this strategic move: how and where to sell products or services abroad?
This course is dedicated to explore the challenges for going international, the strategies and tools to be implemented to start exporting and then gain additional territories and market shares through channeled partners.
Course description
Course is following a chronologic logic:
1- Going International: What are the export new comers challenges to be addressed
2- International Business development stategic plan construction
3- Identification of channeled partners
4- Building a B to B partnership abroad
5- Ending a partneship: from channeled sales to local implantation
Class type
Class structure
Type of course | Numbers of hours | Comments | |
---|---|---|---|
Independent work | |||
Research | 6,00 | ||
Face to face | |||
Coaching | 12,00 | By email / phone calls | |
Interactive class | 16,00 | ||
Independent study | |||
Group Project | 16,00 | ||
Total student workload | 50,00 |
Teaching methods
- Interactive class
- Presentation
- Research
Assessment
Type of control | Duration | Number | Percentage break-down |
---|---|---|---|
Continuous assessment | |||
Participation | 0,00 | 0 | 20,00 |
Final Exam | |||
Oral exam | 0,50 | 0 | 50,00 |
Others | |||
Group Project | 16,00 | 0 | 30,00 |
TOTAL | 100,00 |
Internet resources
* This information is non-binding and can be subject to change