This class exists in these courses :
• IÉSEG > IESEG Degree - Programme Grande École > Semester 1 > 2,00 ECTS

Prerequisites

Students should know some basic notions of corporate strategy and of change management

Learning outcomes

In this course, students will develop skills to:
a. Analyze the industrial choices and conditions of investments
b. Analyse the key success factors base on organizational assets and skills
c. Identify the conditions of mobilization of forward-looking industrial policy and the subsequent
actions to be undertaken
d. Gather information on good practices developed by companies and regions to anticipate and
manage change and restructuring. Special attention to be given to innovative practice
e. Create a list of existing major National Networks/Initiatives in order to link the main
stakeholders and create an informal observatory for anticipation of change
f. Build up a survey on understanding strategic issues on anticipating changes: re-localization,…
g. Understand the contribution of corporate real estate strategy to the overall strategy
h. Understand the real estate location model
i. Analyze different project profiles
j. Carry out scenario development and assessment
k. Explore strategic consideration
l. Explore financial consideration
m. Reflect models on new location approach
n. Analyze different types of business sites
o. Identify partners and stakeholders
p. Identify locations factors
q. Analyze the market.
r. Understand the investor/end-user
s. Define and implement a site marketing strategy
t. Analyze key-success factors of existing clusters as a tool to anticipate changes
u. Identify the conditions of mobilization of forward-looking regional policy and the subsequent
actions to be undertaken
v. Define needs expected by the stakeholders
w. Define a business model to implement a business route for the stakeholders.
x. Propose actions, performance indicators.
y. Understand challenges in innovation for the entrepreneurs or the project leader
z. Understand the impact of NTBF’s in the socio-economic environment
aa. Assess a science park performance
bb. Define and implement a marketing strategy for retaining and attracting new technological
organisations

Course description

The course topics include:
1. Context facing the European Automotive Industry
2. Mechanisms of Anticipation of Change at Company and at Regional Level
3. Current Practices of Anticipation and Management of Change in the European Automotive
Industry
4. Management of Change at Company and Regional Level – Some Illustrations from other
Industries
5. Global competition current government and business strategies in Europe: re-localization
6. The Importance of Real Estate Strategy
7. Successfully Marketing a Business Site
8. Cluster as a tool to anticipate changes/Implementing a cluster
9. Challenges addressing innovators
10.Added value of Science Parks and Areas of Innovation to innovators and Regions
11.Successfully marketing Science Parks

Class type

Class structure

Teaching methods

Assessment

Recommended reading

• Blöcker, A Jürgens, U (2008) “ The restructuring of Value Chains by Multinational Companies” in “The European Automotive Industry and the Impact on Labour, edited by Watt, A., Peter Lang -

• OECD, (2007) Moving up the Value Chain: Staying competitive in the Global Economy’ OECD -

• Bramwell, A and Wolfe (2008) ‘Universities and regional economic development: the entrepreneurial University of Waterloo”, Research Policy 1175-1187 -