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Lesson details

MARKETING FOR A SUSTAINABLE WORLD
2018-2019	EnIESEG School of Management ( IÉSEG )
Class code :	1819-IÉSEG-M1S2-MKT-MA-EI118E	MARKETING

Level	Year	Period	Language of instruction
Master	1	S2	EnEnglish

Academic responsibility	T.LECLERCQ , Y.DEMOTTA
Lecturer(s)	Y.DEMOTTA

IÉSEG > IESEG Degree - Programme Grande École > Semester 2 > 2,00 ECTS

Prerequisites

None

Learning outcomes

At the end of the course, the student should be able to:
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world

Course description

Course topics include (but not be limited to) the following themes, focusing on sustainability-driven marketing practices:
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing

Class type

Class structure

Type of course	Numbers of hours	Comments
Independent work
Reference manual 's readings	6,00	Reading material will be assigned for class discussions.
Independent study
Individual Project	6,00	Students will individually write a report, which will be due one week after the last day of the course.
Group Project	8,00	Students will work on a group project and present it in class.
Face to face
Interactive class	16,00	This course will involve interaction in the form of class discussion and presentation. Active participation is required.
Total student workload	36,00