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Communication & Marketing Plan Management

2019-2020

EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION ( ISTC )

Class code :

1920-ISTC-M4A-UE25-SMDC

UE25


Level Year Period Language of instruction 
Master4AEnFrench
Academic responsibilityS.VIOLETTE
Lecturer(s)Mme. DEMOUSTIER


Learning outcomes

Position the bases of the organization of the project (of communication) in the organization of the company.
Discover the basic methods and tools of project management, to allow immediate implementation from the first return to the company.
Discover the fundamentals of agile project management.
Understand the qualities of the project manager

Course description

1-Fundamentals of project management
2-Agile project management vs traditional methods
3-Methods and tools
4-The personal effectiveness of the project manager: an influence manager
5- A good project manager, what is it?
6- Which personality profile is best suited for being a project manager?


Class type

Class structure

Type of courseNumbers of hoursComments
Face to face
14,00  
Total student workload14,00  

Teaching methods

  • Coaching
  • Lecture


Assessment

Type of controlDurationNumberPercentage break-down
Continuous assessment
Etude de cas0,101100,00
TOTAL     100,00

Recommended reading

  • Le Management de projet - GAREL, Gilles

    GAREL, Gilles. Le Management de projet. La découverte, 2012.

  • Management de projet et gestion des ressources humaines - GAREL, Gilles, GIARD, Vincent, MIDLER, Christophe

    GAREL, Gilles, GIARD, Vincent, MIDLER, Christophe, et al. Management de projet et gestion des ressources humaines. Université Paris I, Panthéon-Sorbonne, Institut d'administration des entreprises, 2001.

  • Le management de projet Évolutions et perspectives de recherche - ROYER, Isabelle

    ROYER, Isabelle. Le management de projet Évolutions et perspectives de recherche. Revue française de gestion, 2005, no 1, p. 113-122.

  • La process Communication - La process Communication

    La process Communication




 
* This information is non-binding and can be subject to change
 
 
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