This class exists in these courses :
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS

Learning outcomes

Discover the global corporate strategy.
Understand on a theoretical level the approach and the various stages.
Use the different tools studied in the study of a practical case.
Learn to make strategic choices and formulate them.

Course description

This course consists of 5 chapters:
1 / Definitions and terms of reference of the strategy.
2 / Segmentation, generic strategy and life cycle
3 / The tools of strategic analysis to position oneself
4 / Analysis of competition and the environment.
5 / Growth and organizational structures

Class type

Class structure

Teaching methods

• Case study
• Coaching
• Exercises
• Group work
• Interactive class
• Presentation
• Problem- based learning
• Research
• Sharing experiences
• Tutorial

Assessment

Recommended reading

• The concept of corporate strategy - Andrews Kennett R

  Andrews Kennett R. (1980), « The concept of corporate strategy », Editions Richard.

• The management of innovation - Burns Tom et Stalker G. M.

  Burns Tom et Stalker G. M. ((1994), « The management of innovation », Oxford University Press.

• La boîte à outils de la stratégie - Giboin Bertrand

  Giboin Bertrand (2012), « La boîte à outils de la stratégie », Editions Dunod.

Internet resources

• http://www.strategie-aims.com/

  http://www.strategie-aims.com/

• http://rfg.revuesonline.com/

  http://rfg.revuesonline.com/