This class exists in these courses :
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS

Learning outcomes

• Acquire knowledge and tools on these topics,
• Identify and build an editorial territory, an editorial charter
• Acquire an editorial culture: each brand has its own editorial territory
• Approach to design-writing techniques
• The profession of copywriter
• The job of Editorial Manager
• Editorial communication agencies

Course description

- From the brand platform to the editorial territory of the brand
- Tool: Building an editorial matrix
- The job of copywriter
- Writing techniques: in the cacophony of messages addressed to a target, how to emerge?
- The job of Editorial Manager, guarantor of the expression of the brand, of all his speeches

Class type

Class structure

Teaching methods

• Exercises
• Sharing experiences
• Simulation / Role play
• Tutorial

Assessment