This class exists in these courses :
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS

Prerequisites

- Web navigation skills and a good command of navigation tools (Internet Explorer, Mozilla Firefox, Safari, etc.)
- Being familiar with the Web 2.0 world and using the main social networks.

Learning outcomes

- Being able to find relevant information.
- Using manual and automated monitoring tools.
- Mapping a business segment, picking out experts.
- Writing monitoring syntheses to help decision-making.

This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Learning about communication techniques, technologies and jobs.
- Knowing online and offline jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
- Being able to lead a team and manage projects from start to finish, including in an international context.

Course description

1/ Monitoring concept: definitions.
2/ Information research tools.
3/ Manual monitoring.
4/ Automated monitoring, mapping.
5/ Organising information monitoring in the Web 2.0 era.
6/ Publishing and sharing your information monitoring within an organisation, a group, a company.
7/ Explaining and analysing social networks.

Class type

Class structure

Teaching methods

• Interactive class
• Lecture
• Work in computer rooms

Assessment