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Lesson details

Corporate culture
2019-2020	EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION ( ISTC )
Class code :	1920-ISTC-M5A-UE28-CULTENTR	UE28

Level	Year	Period	Language of instruction
Master	5	A	EnFrench

Academic responsibility	F.QUAGLIANA , V.FILLION
Lecturer(s)	-

ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 3,00 ECTS
ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 3,00 ECTS

Prerequisites

- Know the communication tools and actions
- Have experimented work experience in the sector of communication ( internship, summer job...)

Learning outcomes

- Analyse the organisation culture
- Carry out the implementation of a communication strategy or action related to the corporate culture

This course develops the following professional skills:
- Understand, analyse and read one's environment (general knowledge) including the international
- Be able to work with professional partners (agency, companies, firms…)
- Be able to manage a team and the whole projects in a national as well as in an international context

Course description

- Coroporate culture definition
- Corporate culture analysis
- Audit methods
- Corporate culture typologies
- Stages of culture
- Corporate culture and communication
- Landmarks

Class type

Class structure

Type of course	Numbers of hours	Comments
Independent study
Travail personnel indicatif	8,00	Le travail personnel se fait par groupe de 4 ou 5 étudiants.
Face to face
	12,00
Total student workload	20,00