This class exists in these courses :
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
• ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS

Prerequisites

Having carried out the work experience internship scheduled in 4th year.

Learning outcomes

- Presenting the corporate communication strategy’s positioning in its overall approach.
-Designing a synthetic document that showcases analytical skills, reflection and judgment.
- Showing a good command of information processing techniques.

This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Implementing a communication plan (creation, budget, follow-up).
- Measuring, comparing and analysing the performance of a communication action.
- Learning about communication techniques, technologies and jobs.
- Knowing online and offline jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
- Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
- Being able to lead a team and manage projects from start to finish, including in an international context.

Course description

The report is comprised of:

An introduction.

Part 1: the company.
- The company’s situation (context of its activity, figures, etc.)
- How it is positioned compared to competitors.
- Overall strategy and objectives.
- Analysis of the main question.

Part 2: corporate communication strategy.

Part 3: conclusions.
- Analysis of the company.
- Analysis of the knowledge acquired and internship appraisal.
- Reflection about your professional project.

Class type

Class structure

Teaching methods

• Problem- based learning
• Sharing experiences

Assessment