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Lesson details

End-of-Study Internship Report & Presentation
2019-2020	EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION ( ISTC )
Class code :	1920-ISTC-M5A-UE28-RAPAUD	UE28

Level	Year	Period	Language of instruction
Master	5	A	EnFrench

Academic responsibility	F.QUAGLIANA , A.De Baudus
Lecturer(s)	-

ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 5,00 ECTS
ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 5,00 ECTS

Prerequisites

Having carried out the end-of-study internship scheduled in 5th year.

Learning outcomes

- Grasping the company’s strategic choices and its strategy’s positioning in its overall approach.
- Developing the skills required to start your professional career.
- Designing a summary showcasing analytical skills, reflection and judgment.
- Showing a good command of information processing techniques.

This course develops the following professional skills:
- Understanding, analysing and interpreting one’s environment (general knowledge), including the global context.
- Designing and presenting a through-the-line communication strategy: drawing it up, presenting and defending it (being able to justify the choices made).
- Implementing a communication plan (creation, budget, follow-up).
- Measuring, comparing and analysing the performance of a communication action.
- Learning about communication techniques, technologies and jobs.
- Knowing online and offline jobs.
- Being able to work with all professional partners (agencies, companies, etc.).
- Developing your personality with an emphasis on values of integrity, open-mindedness, tolerance, and respect.
- Applying “principles” to every action: diligence, autonomy, interdisciplinarity, innovation, inventiveness.
- Being able to lead a team and manage projects from start to finish, including in an international context.

Course description

The summary must comprise:

- An introduction.

- Body paragraphs.
The company’s context, positioning, competition, organisation.
Overall corporate strategy; main question.
Communication strategy.
Assignments’ positioning.
Professional project.

- A conclusion.