OUR ACADEMIC DEPARTEMENTS |
Lesson details
 | Internal Communication | ||
2019-2020 | EnISTC - L'ECOLE DES MANAGERS DE LA COMMUNICATION
(
ISTC
)
| ||
Class code : | 1920-ISTC-M4A-UE23-MAREMPL | UE23 | |
| Level | Year | Period | Language of instruction |
|---|---|---|---|
| Master | 4 | A | EnFrench |
| Academic responsibility | F.QUAGLIANA
,
V.FILLION |
|---|---|
| Lecturer(s) | - |
- This class exists in these courses :
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 1 > 2,00 ECTS
- ISTC > Master in Economics and Business - Specialisation in International Business and Economics Engineering > Semester 2 > 2,00 ECTS
Learning outcomes
Give students key tools to develop reflexes on the protection and exploitation of intellectual property rights.
Course description
Part 1 :
Employer brand Context, definition and conditions of emergence
Part 2 :
Employer Brand, Issues for Organizations
Part 3:
Employer brand: what do employees think?
Part 4:
Employer brand: tools, the importance of social networks
Class type
Class structure
| Type of course | Numbers of hours | Comments | |
|---|---|---|---|
| Face to face | |||
| 17,30 | |||
| Total student workload | 17,30 | ||
Teaching methods
- Lecture
- Sharing experiences
Assessment
| Type of control | Duration | Number | Percentage break-down |
|---|---|---|---|
| Final Exam | |||
| 1,30 | 1 | 100,00 | |
| TOTAL | 100,00 | ||
Recommended reading
- Revue française de gestion,
-
CHARBONNIER-VOIRIN, Audrey et VIGNOLLES, Alexandra.
CHARBONNIER-VOIRIN, Audrey et VIGNOLLES, Alexandra. Marque employeur interne et externe. Revue française de gestion, 2015, no 1, p. 63-82.
- La communication corporate-2e éd.
-
LIBAERT, Thierry et JOHANNES, Karine
LIBAERT, Thierry et JOHANNES, Karine. La communication corporate-2e éd. Dunod, 2016.
- Communiquer la marque employeur sur les médias sociaux
-
LESSARD, Steven.
LESSARD, Steven. Communiquer la marque employeur sur les médias sociaux. Gestion, 2015, vol. 40, no 1, p. 100-103.
* This information is non-binding and can be subject to change
